Privacy policy

VI.  Passing on of data to third parties

We only pass on data to third parties if this is necessary to fulfil the contract and/or we are statutorily obliged and/or entitled to do so in an individual case.

In some cases we make use of external service providers in accordance with our legitimate interests with regard to analysis, optimisation and economical operation of the online content. This always requires that the third-party providers of this content access the IP address of the users, due to the fact they could not send the content to their browsers without the IP address. The IP address is thus necessary for the presentation of this content. Third party providers may also use so-called pixel tags (invisible graphics, also called "web beacons") for statistical or marketing purposes. Using “Pixel Tags” information such as user traffic can be evaluated on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, among other things, technical information similar to the logfiles. We have listed our service providers below.

If your data is to be used for other purposes, we will inform you beforehand and use the data only if you have explicitly declared your consent to this.

1.  Google service provider

We use services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, ("Google") in accordance with our legitimate interests in the analysis, optimisation, and economic operation of our website.
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

a.    Google Analytics
This website uses Google Analytics as a website analysis service. Google Analytics uses so-called “Cookies”, text files, which are stored on your computer and make it possible to analyse your use of the website. The information produced by the cookie concerning your use of this website (including your IP address) will be transmitted to a Google server in the United States and stored there.

We would like to point out that this website uses Google Analytics with the "_anonymizeIp()" extension and therefore IP addresses will be shortened before transfer by Google within the European Union or in other contractual states of the agreement on the European Economic Area to rule out direct personal references. Only in exceptional cases will the complete IP address be transmitted to a Google server in the United States and abbreviated there.
By order of the provider Google will use this information to evaluate your use of the website to compile reports concerning the website activities for the website operators and to render additional services linked with the use of the website and the Internet. Google will also transfer this information to third parties if necessary if this is statutorily stipulated or if third parties process this data on behalf of Google. Google will under no circumstances link your IP address with other Google data. You can prevent the cookies from being installed by means of an appropriate setting of your browser; however, we should point out that in that case you will certainly not be able to use all the functions of this website.
To obtain information about the purpose and scope of the data collection, and the additional processing and use of the data by Google as well as your rights and setting options in relation to this for the protection of your private sphere please consult the data protection guidelines of Google at http://www.google.de/intl/de/policies/privacy/?hl=de and specifically for Google Analytics at https://www.google.com/policies/privacy/partners/?hl=de and at https://support.google.com/analytics/answer/6004245?hl=de.

You declare your agreement to the processing of the data collected about you by Google as described above and for the aforementioned purpose by using this website.

You can object to the data collection and storage by Google for the respective device at any time becoming effective for the future in connection with use under this link. http://tools.google.com/dlpage/gaoptout?hl=de

You can also prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set, which prevents the future collection of your data when visiting this website with this device: 

Deactivate Google Analytics

Notice: If you delete your cookies, this will result in the deactivation cookie being deleted as well and you needing to store it once more.

b. Google Maps

Diese Webseite besitzt Inhalte von Google Maps. By visiting the website, the third party provider will be informed that you have accessed the corresponding page of our website. In addition, the data sent automatically via your browser, such as your IP address, is transmitted to Google Maps in the USA and stored there. The provider may store this data as user profiles and use them for advertising and market research purposes. If you are logged into Google at the same time, this data is directly assigned to your account. If you do not wish to have the information assigned to your profile, you must log out before activating the button. You declare your agreement to the recording, processing and the use of the data automatically collected and entered by you, by Google, one of its agents, or third party providers by using this website. We draw your attention to the fact that we as the provider of the website do not receive any notification of the content of the transmitted data as well as its use by Google. For detailed information about the purpose and scope of the data collection and its processing by Google Maps, please refer to the provider's privacy policy at http://www.google.com/intl/en/policies/privacy/.

2.   Facebook
We use services of the social network Facebook.com in accordance with our legitimate interests in the analysis, optimisation, and economic operation of our website, which are operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).


b. Facebook Custom Audiences and Website Custom Audiences

Our website uses the advertising tools Custom Audiences and Website Custom Audiences provided by Facebook Here, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which is transmitted to Facebook for analysis and marketing purposes on its social platform and stored in the United States.
The Facebook pixel is integrated when accessing our website directly through Facebook and can store a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook or visit Facebook in the logged-in state, your visit of our website will be recorded in your profile. The data collected about you are anonymous to us, so do not enable us to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and can be used by Facebook as well as for its own market research and advertising purposes. If we should send data to Facebook for comparison purposes, they will be encrypted locally in the browser and only then sent to Facebook via a secure https connection. This is solely performed for the purpose of establishing a comparison with the data that have likewise been encrypted by Facebook.

To obtain additional information about the purpose and scope of the data collection and the additional processing and use of the data by Facebook and your rights and setting options in relation to this for the protection of your private sphere please consult the data protection guidelines of Facebook at http://www.facebook.com/about/privacy/, and specially for Facebook Custom Audiences at https://www.facebook.com/ads/website_custom_audiences/.
If you wish to oppose the use of Facebook Website Custom Audiences, you can also do this at https://www.facebook.com/ads/website_custom_audiences/. You must log into your Facebook account to do this.

In order to prevent the collection of your data through the Facebook pixel on our website, please click the following link: Facebook-Opt-Out

If you click on the link, an "opt-out" cookie will be saved on your device. If you delete the cookies in this browser, then you will have to click on the link again. Moreover, the opt-out only applies within the browser used by you and only within our web domain in which the link was clicked.

3.   Our social media presences
You will find us in the online presences in social networks and platforms. We would like to use these presences to communicate with our active customers there, prospective customers and users, and to inform them in this way about our services and our company. 

The processing of the personal data of users active there is performed on the basis of our legitimate interests in the form of the communication and passing on of information to and with the users. If, within the framework of the respective social platform, consent to data processing has been provided by the users, the processing is performed on the basis of this consent. 

When you visit one of our social media sites, we, together with the social platform operator, are responsible for the data processing operations triggered during this visit. In principle you can assert your rights (information, rectification, deletion, limitation of processing, data portability and complaints, see the following point "Rights of the data subject") both towards us and towards the operator of the respective social platform.

We would like to point out that we do not have complete influence over the data processing operations of the social platform despite our joint responsibility and, if necessary, forward the rights request to the respective operator to ensure the improved processing of the data subjects’ rights. Our options are fundamentally based on the company policy of the respective provider.

See below for our information on storage. We do not have any influence upon the storage duration of your data which the operators of the social platform have stored for their own purposes. For details on this, please contact the social network operators directly (for example, in their privacy policy, see below).

Depending on the social platform named below, the data processing of the users can also occur outside the territory of the European Union. US providers certified under the Privacy Shield have undertaken to comply with the EU privacy standards.

The users’ data is usually processed by the platforms for market research and advertising purposes. Usage profiles can thus be created from the user behaviour and the resulting interests of the users. The usage profiles can in turn be used for instance to place advertisements inside and outside the platforms that are supposedly in line with the users' interests. To this end cookies are stored as a rule on the computers of the users in which the user behaviour and the interests of the users are stored. Data independent of the devices used by the users can also be stored in the usage profiles. This occurs in particular if the users are members of the respective platforms and are logged in to them.

For a detailed description of the respective processing and the appeal options, we refer you to the information of the provider linked below.

- Facebook (pages, groups)

(Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) 

This is based on an agreement on the joint processing of personal data: https://www.facebook.com/legal/terms/page_controller_addendum

Privacy Policy: https://www.facebook.com/about/privacy/

Opt-Out: https://www.facebook.com/settings?tab=ads und http://www.youronlinechoices.com 

Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

- Google/ YouTube 

(Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) 

Privacy Policy:  https://policies.google.com/privacy

Opt-Out: https://adssettings.google.com/authenticated

Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

- Instagram 

(Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) 

Privacy Policy/ Opt-Out: http://instagram.com/about/legal/privacy/

- Twitter 

(Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) 

Privacy Policy: https://twitter.com/de/privacy

Opt-Out: https://twitter.com/personalization

Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

- LinkedIn

(LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland)

Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active

- Xing 

(XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland) 

Privacy Policy: / Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung

VII.  Zendesk Chat

We use the Zendesk ticketing system, a customer service platform provided by Zendesk Inc., 989 Market Street # 300, San Francisco, CA 94102 to handle customer queries. 
Zendesk is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

For more information on Zendesk's data processing, see Zendesk's Privacy Policy at http://www.zendesk.com/company/privacy.
If you have any questions, you can also contact Zendesk’s Data Protection Officer directly: [email protected]

VIII. Rights of the data subject

You have a right to information about the personal data stored by us. According to the statutory provisions you are also entitled to the correction of incorrect data, blocking, data portability and deletion of your personal data. To do so please send an email to us with the subject line "Privacy".
You also have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of personal data concerning you is in breach of the law.

If you have provided your consent, you have the right to revoke your consent at any time. This does not affect the legality of the processing performed on the basis of the consent until the revocation is received.

You can object to the future processing of your personal data in accordance with the legal requirements at any time. The objection may in particular be made against processing for direct marketing purposes.

IX. Storage duration of the personal data

We store personal data for the duration of the respective statutory retention period or as long as the purpose of the collection continues to apply. Following the expiry of the retention deadline, the data will be routinely deleted, unless there is a need to initiate a contract or fulfil the contract. Unless the users' data is deleted because they are required for other and legally permissible purposes, their processing will be restricted insofar as this is possible. The data is blocked accordingly if possible and not processed for other purposes. This applies, for instance, to data of users which must be stored for commercial or fiscal law reasons.

X. Security information

We make every effort to store your personal data by making use of all the technical and organisational options available in such a way that the provisions of the data protection acts are observed and thus to protect this data. Our website or the communication via our website with us is encrypted via HTTPS.



This privacy policy has been provided by the Rechtsanwaltskanzlei Sieling (law firm Sieling).